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Agendas and Minutes

Economic Development Ad-Hoc Committees (View All)

Policy Group

Friday, April 02, 2010



April 2, 2010

Siskiyou Room, 51 Winburn Way




Russ Silbiger called the meeting to order at 9:00 a.m. in the Siskiyou Room, 51 Winburn Way.


Policy Group Members Present:


Staff Present:

Russ Silbiger

John Stromberg

Ric Holt

Mark Marchetti

Jim Klein

Tom Bradley

Annie Hoy

John Fields

Wendy Siporen

Pam Hammond


Adam Hanks, Project Manager

April Lucas, Admin. Assistant




Absent Members:



Dean Cropper

DeeAnn Everson

Emile Amarotico

Laurie Gibbs




Project Manager Adam Hanks provided a brief overview of today’s agenda. He stated the goals for today are to: 1) finalize the draft Vision Statement, 2) define the criteria the Technical Advisory Committee will use to rank and sort the strategies, and 3) add any final additions to the strategies list. Additionally, Mr. Hanks requested the group’s input on potential individuals and organizations they would like to reach out to during the public outreach phase.


Mr. Hanks clarified the group will need to pair down the list of strategies that will go out for public review. Ultimately staff would like 5-8 strategies, but narrowing it down to 10-20 is adequate for the public outreach phase.



The Policy group shared their input on the draft Vision Statement and proposed possible revisions. Some of the suggestions and comments included:

·   Revising the Vision Statement to make it shorter.

·   Using a more active voice.

·   Revising the first sentence to read: Ashland is one of the most vibrant and livable communities in the West…”

·   Keeping the focus on economic development.

·   Inserting Ms. Hoy’s suggested language: Ashland has a prevailing pioneer spirit where small is beautiful, all voices have value, visitors are welcome, and cutting edge ideas germinate and grow.”

·   Using the terms “visitor” and “destination” instead of “tourist” and “tourism”.


The Policy group requested staff edit the Vision Statement based on their comments and email it back to them when it is ready.



The Policy Group discussed possible criteria they would like the Technical Advisory Committee to use to sort the strategies. Some of the key suggestions and comments included:

·   Adding an economic impact criteria.

·   Adding a measurement index.

·   Incorporating a Triple-Bottom Line criteria.

·   Adding whether the strategy is realistically achievable.

·   Adding a criteria on whether the strategy moves us towards the Vision.



Mr. Hanks clarified he would take their input on the Vision Statement and edit the document accordingly. In terms of the draft strategies list, he asked that the members email him any final additions they have by April 9, 2010. Mr. Hanks also asked the members begin thinking about potential people or groups they would like to reach out to during the public outreach phase, and their general recommendations for the outreach plan.



The next meeting is scheduled for Friday, April 23, 2010.



Meeting adjourned at 10:25 a.m.


Respectfully submitted,

April Lucas, Administrative Assistant



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