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Social Monitoring

Ashland Forest Resiliency Stewardship Project (AFR), working on behalf of the public, will keep residents informed on all processes. We also want to understand public attitudes that may not come out in conversations during tours and hosted events. AFR worked with the Southern Oregon University Research Center to conduct opinion surveys of Ashland residents on their perception of the AFR Project and forest restoration during the past eight years. The surveys were sent to a sample of Ashland's registered voters in 2012, 2013 and again in 2019. By tracking the same respondents, we can most accurately follow their changes in perception as the project has evolved in what's called a longitudinal survey. 

The first surveys (2012 and 2014 release dates) are Public Perceptions of AFR and Forest Restoration and Changes in Public Perception of AFR and Forest Restoration. 

A 2019 third and final study Public Perceptions of Ashland Forest Resiliency Project and Forest Restoration was made possible by a grant secured by the AFR partners from the Oregon Watershed Enhancement Board for Supplemental Monitoring of the Ashland All-lands Restoration Initiative. The longitudinal analysis presents change in public perception between 2012 and 2019. 

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