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Social Monitoring

Working on behalf of the public, it's critical we not only keep the public informed about the work we're doing, but also that we understand public attitudes that may not come out in conversations and on tours. To that end, AFR has worked with the Southern Oregon University Research Center to conduct opinion surveys of Ashland residents on their perception of the Ashland Forest Resiliency Stewardship Project and forest restoration. The surveys were sent to a sample of registered voters in Ashland in 2012, 2013 and again in 2019. By tracking the same respondents, we can most accurately follow their changes in perception as the project has evolved, what's called a longitudinal survey. 

The two published documents (2012 and 2014 release dates) are Public Perceptions of AFR and Forest Restoration and Changes in Public Perception of AFR and Forest Restoration. The 2019 results are still in press and will be posted when completed.  






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