Electric Vehicle Incentive Program Summary
Ashland Electric customers can receive a $1,500 incentive for the registration of an eligible new or used battery electric vehicle.

Incentive Program Status:

• As of Jan 27,2021 approximately 60 EV incentives are still available. 
• Beginning February 2021 all applicants are encouraged to submit a pre-application. See below for additional information.

Why does this program exist?
Many Ashland Electric customers have shown their commitment to the environment by being early adopters of new zero emission vehicles, but EVs, also known as battery electric vehicles, remain financially out of reach for many customers. This EV incentive is important because it focuses on more-affordable electric vehicle options, thereby making EVs more attainable to more utility customers. Ashland Electric seeks to promote additional EV adoption, so that all customers can experience the financial and environmental benefits of zero emission vehicles.

Program Goals
The EV incentive is increases equitable access to zero emission vehicles by providing Ashland Electric customers with a $1,500 incentive for the registration of an eligible EV. The specific objective of this program is to incentivize 70 new EV registrations in the utility territory within 12 months. 

The program supports affordable EV adoption using several strategies:  

• Focus on vehicles priced less than $30,000; 
• Both used and new vehicles are eligible; 
• Early and focused promotion to low- and moderate-income customers; 
• Encourage participation with State of Oregon incentive programs; and 
• Provide more generous incentives to create behavior change. 

Who can apply for this incentive?
Any resident of Ashland can apply, but only one EV incentive is available per household. 

What incentives are available?
Ashland Electric Customers can receive a $1,500 incentive for the purchase of an eligible EV. Funding is limited to the first 70 participants.

1. Ensure that you have read this page and understand all program eligibility requirements. (Please contact staff early in the process if you have questions.)
2. Email stu.green@ashland.or.us to request an application.
3. Complete the pre-application up to 45 days before you purchase your EV.
4. Complete the final application after you purchase your EV.

EV incentive eligibility requirements 

Program availability - The EV incentive program is made available with the following direction:

• The electric vehicle incentive is available to Ashland Electric customers with an active account.
• Only one electric vehicle incentive may be issued per utility account. 

Vehicle standards - The electric vehicle purchased meets the following minimum standards:

• Vehicle is registered at the utility service address. 
• Vehicle purchase price is $30,000, or less.
  • Note: the vehicle price paid on your purchase agreement must be $30,000 or less. You may subtract dealer rebates and incentives. For example a $35,000 vehicle - $10,000 in dealer rebates = $25,000 final purchase price. This vehicle will qualify for the program.) 
• Vehicle is listed on the "State of Oregon Clean Vehicle Rebate Program" Charge Ahead Vehicle Eligibility List. 
• Vehicle is purchased from a DMV-licensed car dealership in Oregon (click here to perform a business regulation search of current dealers. Private party sales are not eligible.)
• Vehicle is purchased used or new. 
• Vehicle is registered or purchased after November 15, 2020. 

Documentation - Specific EV documentation requirements include, at minimum: 

• Applicant name and contact information
• Primary Utility customer information (name on account, account number, service address, and contact information) 
• Vehicle Purchase Agreement or Bill of Sale (must show applicant name and address, dealer name, vehicle make/model, vehicle price, date of purchase)
• Final Oregon vehicle registration once you receive it in the mail (registration address must match primary utility customer address)

Additional information:

• Submissions that do not meet the program eligibility criteria will not be considered. 
• Incomplete documentation may result in incentive ineligibility. 
• The City of Ashland is not responsible for documents lost or destroyed in transit or misdirected applications.  
• Submitted program application and accompanying documents becomes the property of the City of Ashland. 
• The City of Ashland reserves the right to request additional information or documentation to process an application. 
• Terms, conditions, and availability of this program may change at any time.
• Incentives are issued on a first-come, first-served basis until funds are depleted.
• Check will be issued to person listed as the incentive applicant.

Frequently Asked Questions

1. How much can my vehicle purchase cost?

The vehicle price on your vehicle purchase agreement paperwork must be $30,000 or less. The Ashland Electric incentive is applied after you purchase the vehicle for less than $30,000. Vehicle purchase prices above $30,000 will not be eligible.

2. Why is there a $30,000 price cap?

The current incentive is partially funded by an equity-focused grant. The price cap exists to increase access to the most affordable vehicles. This program is designed to amplify the used EV market first, and the new vehicle market second. Income-limited residents primarily purchase used vehicles and providing more access to zero emissions vehicles is an important part of Ashland's Climate and Energy Action Plan (CEAP).  

3. Why do I need to submit my registration?

We need your final registration to ensure your vehicle resides within Ashland Electric territory. Your registration address must match the utility service address. In most cases we can process your incentive without your final registration, but we still require it for verification purposes. Temporary tags and initial DMV paperwork are not eligible forms of documentation.

You can email your final registration to City staff with this link. 

About Ashland's Climate Plan
City of Ashland Electric Vehicle programs exist to support Ashland's Climate and Energy Action Plan. Ashland’s Climate Vision for 2050 is to be a resilient community that has zero net greenhouse gas emissions, embraces equity, protects healthy ecosystems, and creates opportunities for future generations. For more information please see www.ashland.or.us/climate.