Electric Vehicle Incentive Program Summary
Ashland Electric customers can receive a $1,500 incentive for the registration of an eligible new or used battery electric vehicle.
Incentive Program Status:
Why does this program exist?
Many Ashland Electric customers have shown their commitment to the environment by being early adopters of new zero emission vehicles, but EVs, also known as battery electric vehicles, remain financially out of reach for many customers. This EV incentive is important because it focuses on more-affordable electric vehicle options, thereby making EVs more attainable to more utility customers. Ashland Electric seeks to promote additional EV adoption, so that all customers can experience the financial and environmental benefits of zero emission vehicles.
The EV incentive is increases equitable access to zero emission vehicles by providing Ashland Electric customers with a $1,500 incentive for the registration of an eligible EV. The specific objective of this program is to incentivize 70 new EV registrations in the utility territory within 12 months.
The program supports affordable EV adoption using several strategies:
How do I apply for the Ashland Electric incentive?
Who can apply for this incentive?
Any resident of Ashland can apply, but only one EV incentive is available per household.
What incentives are available?
Ashland Electric Customers can receive a $1,500 incentive for the purchase of an eligible EV. Funding is limited to the first 70 participants.
EV incentive eligibility requirements
Program availability - The EV incentive program is made available with the following direction:
Vehicle standards - The electric vehicle purchased meets the following minimum standards:
Documentation - Specific EV documentation requirements include, at minimum:
Frequently Asked Questions
1. How much can my vehicle purchase cost?
The vehicle price on your vehicle purchase agreement paperwork must be $30,000 or less. The Ashland Electric incentive is applied after you purchase the vehicle for less than $30,000. Vehicle purchase prices above $30,000 will not be eligible.
2. Why is there a $30,000 price cap?
The current incentive is partially funded by an equity-focused grant. The price cap exists to increase access to the most affordable vehicles. This program is designed to amplify the used EV market first, and the new vehicle market second. Income-limited residents primarily purchase used vehicles and providing more access to zero emissions vehicles is an important part of Ashland's Climate and Energy Action Plan (CEAP).
3. Why do I need to submit my registration?
We need your final registration to ensure your vehicle resides within Ashland Electric territory. Your registration address must match the utility service address. In most cases we can process your incentive without your final registration, but we still require it for verification purposes. Temporary tags and initial DMV paperwork are not eligible forms of documentation.
You can email your final registration to City staff with this link.
About Ashland's Climate Plan
City of Ashland Electric Vehicle programs exist to support Ashland's Climate and Energy Action Plan. Ashland’s Climate Vision for 2050 is to be a resilient community that has zero net greenhouse gas emissions, embraces equity, protects healthy ecosystems, and creates opportunities for future generations. For more information please see www.ashland.or.us/climate.