2015-17 Council Goals and Objectives

City Council Goals and Objectives
Approved November 4, 2014
(You may also click below for a printable PDF version of the 2015-2017 Strategic Planning Goals and Objectives)

Mission Statement
To support a resilient, sustainable community that lives within its means and maintains the distinctive quality of life for which it has become known -- in the face of external change and internal development – via direct delivery of basic services and leveraged enablement of enhanced services.
Please note:
  • Goals and objectives highlighted in yellow are Priority Strategic Planning Goals and Objectives for the City Council.
  • Goals and objectives in orange were determined to be Council policy calls that can be pursued by the Council at its discretion.
  • Goals and objectives in green are NOT recommended by the Council for priority funding in the 2015-17 budget cycle.
1.         Leverage our regional and state relationships to increase effectiveness in relevant policy arenas 
1.1       Maintain coordination and regular communication with State Legislators/county commissioners.
1.1.a.   Potential for regular reports to Council from assigned Councilor from Legislative hotline (during legislative session only).
1.1.b.   Explore the utilization of other forms of legislative representation (lobbyist, dedicated staff, etc).
1.1.c.   Develop a local legislative agenda prior to the session (possibly with Ashland Coalition partners).

1.2.      Develop plan for coordination with Jackson County on the following: 
1.2.a.   County Road Improvements within the City limits
1.2.b.   Weed abatement on County land within the UGB.

2.         Promote effective citizen communication and engagement
2.1       Engage community in conversations about core services, desired service levels and finding mechanisms.
2.2       Engage boards and commissions in supporting the strategic plan. 
2.3       Evaluate existing communication tools currently in use, such as: 
2.3.a    Open City Hall
2.3.b    Listserve
2.3.c    RVTV
2.3.d    Newspapers
2.3.e    City website
2.3.f     Expand and promote those tools that are most effective, meaningful and efficient for the public to use for understanding an issue (fact gathering), enabling participation, providing avenues for input to Council and being made aware of decisions made.
2.3.g    Repackage and make more accessible Council Communication documents to assist in informing the public on issues.
2.3.h    Explore the use of Town Hall style meetings for Council/public interaction.
2.3.i     Explore “City Walk” style outreach program (Council and staff proactive personal engagement in the community).
2.4       Use the Mayor’s State of the City (SOC) address to honor, recognize and appreciate community/volunteer involvement. 
2.4.a    Incorporate Ragland Award activities (and other potential volunteer related activities) with SOC.

3.         Support and empower our community partners
3.1       Look for ways to monitor and support changes at Southern Oregon University. 
3.2       Monitor and support Mt. Ashland as a major regional recreational facility. 
3.2.a    Continue City oversight of the environmental impacts of the ski area as they relate to Ashland.
3.3       Support the non-profit and cultural entities in the community. 
3.4       Support RVTD in fulfilling and expanding its mission.

4.         Evaluate real property and facility assets to strategically support city mission and goals.
4.1       Identify and evaluate underperforming assets.
4.2       Cultivate external funding opportunities.
4.3       Examine city hall replacement and other facility needs.
4.4       Examine long term use of Imperatrice property.
5.         Seek opportunities to enable all citizens to meet basic needs.
5.1       Examine means and methods by which to improve access to mental health services for Ashland citizens who need them.
5.2       Support and promote, through policy, programs that make the City affordable to live in.
5.2.a.   Pursue affordable housing opportunities, especially workforce housing.  Identify specific incentives for developers to build more affordable housing.
5.3       Leverage partnerships with non-profit and private entities to build social equity programming.
5.4       Encourage the ongoing effectiveness of the Resource Center.
6.         Develop supports to enable citizens to age in Ashland.   
6.1       Support and augment existing programs.
6.2       Provide links to local non-profit support organizations on City web site.
6.3       With Parks Commission, explore expansion of the Senior Center and senior services.

7.         Keep Ashland a family-friendly community.
7.1       Support educational and enrichment programs in the community.
7.2       Provide City promotion and marketing of family-oriented events. 
7.3       Support land-use plans and policies that encourage family-friendly neighborhoods. 

8.         Protect the integrity and safety of the watershed.
8.1       Implement and maintain the Ashland Forest Resiliency project.
8.2       Educate and engage the community in watershed stewardship.
8.2.a    Declare a “year of the watershed” and coordinate activities around it.
8.3       Maintain current Firewise communities and implement the Fire Adapted Communities model.
8.4       Complete the expansion of the city’s wildfire hazard zone to accurately reflect risk.
8.5       Fund the AFR & AIR programs.
8.6       Continue to engage state and federal representatives on the AFR project.
8.7       Weed abatement on County land within the UGB (exotic species).
9.         Enhance and expand natural and recreational resources.
9.1       Work with the local bicycle community on enhancement of recreational opportunities. 
9.2       Analyze and expand eco-tourism opportunities. 
9.3       Support Mt. Ashland in diversifying eco-friendly recreational opportunities. 
9.4       Support the local trails organizations and trail mapping.

9.5       Examine and improve the process for obtaining permits for bicycle and road race events. 
10.       Support local micro-agriculture and food production.
10.1     Design policies that allow and encourage micro-agriculture.
10.1.a. Encourage the development of community gardens, farmer’s markets, truck gardens  and infrastructure.

11.       Prepare the community for natural and human-made disasters.
11.1     Address the seismic vulnerability of downtown. 
11.2     Develop a comprehensive, at-home disaster preparedness program for all citizens. 

12.       Update the Comprehensive Plan.
13.       Develop and support land use and transportation policies to achieve sustainable development.
13.1     Create incentives and ordinances for energy-efficient buildings. 
13.2     Develop infill and compact urban form policies.
13.3     Support alternative transportation choices. 

14.       Encourage and/or develop public spaces that build community and promote interaction.
15.       Seek opportunities to diversify the economy in coordination with the Economic Development Strategy. 
15.1     Support film industry growth. 
15.2     Evaluate barriers to business start up and expansion.  

16.       Nurture emerging new technologies.
16.1     Position ourselves as a location where high-tech businesses want to grow.
16.2     Promote the e-commerce zone.

17.       Market and further develop the Ashland Fiber Network.
17.1     Complete and implement the AFN business plan.
18.       Diversify transportation and shipping options.
18.1     Strengthen the Ashland municipal airport as an enterprise.
18.2     Develop and encourage alternative transportation options.

19.       Ensure that commercial and industrial areas are available for development.
19.1     Examine Croman redevelopment plan.
19.2     Evaluate the prospects for the redevelopment of the railroad property.

19.3     Use existing financial tools to support re-development. 
19.4     Create predictable pathways for development of employment land. 

20.       Embrace and plan ahead for emerging social trends that might impact the economy and vitality of the community.
Energy and Infrastructure
21.       Be proactive in using best practices in infrastructure management and modernization. 
21.1     Complete downtown parking management and traffic circulation plan. 
21.2     Expand public transportation options.

21.3     Re-examine and review master plans and SDCs on regular basis. 
22.       Prepare for the impact of climate change on the community.
22.1     Develop and implement a community climate change and energy plan.
Public Safety
23.       Support innovative programs that protect the community.


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