| Background: |
When AFN was launched as an open network over 2 years
ago, all local and regional ISPs were invited to participate.
We currently have nine certified ISPs and occasionally receive new
inquires from start up companies that wish to become certified ISPs.
Our staff feels that our current number of ISPs offer an adequate number
of customer choice, price, and product offering therefore customers wont
benefit significantly by continuing to add ISPs to the network.
New ISPs would also require more AFN staff time and additional staffing
over the long term as ISP participants increase. There are three possible
ways to remedy this problem. They are:
1) Limit ISPs to the nine that are currently
certified.
This is clearly the easiest option and requires the least amount of
effort and staff time to implement. It would also create a secondary market
where ISPs could sell their AFN customers to new entrants at whatever
the market will bear much like the existing market for drive-up windows in
Ashland. If a company ceased to operate, the City could accept the highest
bid for their slot and still maintain nine ISPs. The downside to this
option is that our open network would be limited to nine participants. This
could be perceived as a retrenchment of the original open network idea that
was used to partially sell AFNs benefits. However, we believe there
is abundant choice currently and this issue could be revisited if future
conditions change.
2) Increase Entry Requirements for New ISPs
This option would grandfather the existing ISPs, but would set
new requirements for any new entrants. This could be done in a number of
ways, including but not limited to: cash payments, bonding requirements,
deposits, or knowledge and experience benchmarks. While this might discourage
some new participants it doesnt guarantee that any new ISPs
wouldnt be added. Adding new ISPs will ultimately require new
staffing and costs, without significant benefits to customers.
3) Create a moratorium on certifying new ISPs until July
2003.
The issue here is balancing the ease of implementing option #1 and
a breach of the perceived open network approach of AFN, or pursuing option
#2, and potentially continuing to add new ISPs resulting in higher
costs and more staff requirements in order to keep AFN open to new ISPs.
The third option buys us additional time to review performance of certified
ISPs, market conditions and competitive pricing, interest from potential
new ISPs, estimates of increased staffing requirements before any final
decision is made. Staff feels that the moratorium solution (#3) is the best
choice because it allows us to solve this problem temporarily and then
re-evaluate with better data in July 2003, for an ultimate solution. |