Part of what Ashland is today is due to wise decisions made by citizens decades ago. Take the electric utility, for example. The year was 1886. A group of enterprising businessmen decided Ashland needed electricity. They formed the Ashland Electric Power and Light Company by selling 15 shares of stock at $1,000 each. They then obtained water rights from Ashland Creek and proceeded to build a small electrical generator right near the entrance to Lithia Park. Three years later, the first electric light was turned on in Ashland's Plaza and the investor-owned utility began stringing distribution lines around the city, charging customers $1 dollar per month for each light bulb in use. They also created special electric rates for some customers. For example, local churches received a half rate. So did bedroom lights, presumably because they were used less than other lights. Saloons, of which Ashland had several, were charged the highest electric rate.
Soon, more electrical power was needed and Ashland Power and Light began purchasing electricity from the Condor Company, which built a power line from Gold Ray Dam on the Rogue River to Ashland by way of Central Point and Jacksonville.
At the turn of the century, the Progressive Movement was well underway in the country and Ashland was no exception. Local governments and its citizens took activist stands on local issues. Ashland's independent parks department was created and Lithia Park followed. The city also found itself embroiled in controversy with the power company over rates and service. Decisions were made that have had a profound effect on Ashland's city government and its citizens ever since.
In 1904, the Ashland City Council brought suit against the power company over water rights along Ashland Creek. They canceled Ashland Power and Light's franchise with the city and condemned the utility. The issue went to court and would take years to resolve.
Subsequent rulings favored the city's position and in 1906, the City of Ashland took charge of the electric company along with its ditches, power plant, water rights and land. Ashland Power and Light, however, kept its distribution system and continued to supply the city with power through the Condor Company's lines.
In 1908, the city installed its own 300-kilowatt hydroelectric plant in the hills above Ashland. The Reeder Gulch plant provided all of Ashland's electrical needs at the time. The city council then voted to repeal the perpetual franchise granted to Ashland Power and Light back in 1889, and ordered it to remove its poles and wires from city streets. The power company sued and a Federal Court judge ruled against the city, claiming the franchise could not be revoked. The situation by then had become quite hostile.
By 1915, the California Oregon Power Company, better known as COPCO, purchased the Condor Company and Ashland Power and Light. COPCO officials decided to lease its distribution lines to the City of Ashland in return for a contract to sell electricity inside the city. A few years later, the city bought the distribution lines from COPCO. For nearly a century now, all sales and distribution of electrical power in Ashland has been sold through this public utility operated by the City of Ashland on behalf of its citizens.
By 1916 with a growing population and business district, the city's hydro plant could not keep up with demand. In that year and each year there after, the utility began purchasing increasing amounts of additional power from COPCO and later from Pacific Power and Light at wholesale prices. The city, in turn, sold power to its citizens over its own distribution lines at retail prices. Contracts for the purchase of power continued uninterrupted for the next 64 years.
In 1962, the city stopped producing its own power and the antique hydroelectric plant on Ashland Creek was shut down. In 1985 a new generator was installed and it still runs to this day. It produces less than one percent of the city's electrical needs.