MEMORANDUM

The Council has adopted a goal to update the City's Downtown Plan. The original downtown plan was adopted by the City in 1988 and has served us well regarding new development and redevelopment. In 2001, an effort was undertaken to further address issues in the downtown. A document called Ashland's Downtown Plan Phase II was prepared by David Evans and Associates which outlined numerous projects in the downtown.

This current effort is to integrate the vision from the 1988 effort with the project-based information in the 2001 document to create an update to the Downtown Plan that will guide the next efforts of downtown improvements.

The City has contracted with the Oregon Downtown Development Association for assistance in this plan update. Attached is the initial effort to develop a work program for defining the update process, and organizing public involvement.

Vicki Dugger, Executive Director of the Oregon Downtown Development Association made an initial visit to Ashland in early June to meet with staff and gather information, and will be attending the study session with the Council to discuss the proposed work program on June 16.

The document - Downtown Plan Phase II - can be viewed on the web at the City's website Document Center: www.ashland.or.us

Attachment:

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Program of Work to Update & Integrate Ashland's Downtown Plans, Phases I & II, For the City of Ashland, Oregon

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