Council Vision





The Mayor and Council were each asked to submit their "vision" for the City of Ashland in the year 2029.

At the 2004-2005 Council Goal Setting, Mayor, Councilors and senior staff divided into four groups to review the seven vision statements. The group focused on three points: What is common among these vision statements? What is missing from the statements? What is Council's role in the implementation of a vision and what is staff's role in the implementation of a vision?

The following themes resonated throughout the vision statements and were identified by each group:

  • Protection of the environment and enhanced natural areas including open space and riparian
  • Alternative modes of transportation
  • Strong civic pride and respect for local government
  • A diverse and sustainable economy with an emphasis on clean industry and technology arenas
  • An aesthetically pleasing community
  • Thriving schools
  • Fiscally sound local government
  • Successful conservation efforts
  • Affordable and accessible housing

The groups identified the following themes that were missing from the vision statements:

  • The relationship of Ashland to the rest of the valley
  • Issues related to economic growth and population growth (what is acceptable growth?).
  • Regional partnerships
  • Public Involvement
  • How will elected officials make decisions?

The council's role in implementing the vision is:

  • Formulate and communicate policy
  • Represent Ashland and actively participate in regional, state and federal problem solving on issues that relate to Ashland and the valley
  • Establish priorities
  • Be fiscally responsible and be responsive to citizens
  • Work in partnership with staff
  • Be prepared to modify and re-shape the visions as things change

The staff's role in implementing the vision is:

  • Provide alternatives to Council to accomplish the vision
  • Recommend priorities and timelines
  • Maintain infrastructure and high standards of customer service
  • Report regularly to council
  • Advise Council in technical fields

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