Council Vision

COLLECTIVE COUNCIL VISION

 

 

COLLECTIVE COUNCIL VISION

The Mayor and Council were each asked to submit their "vision" for the City of Ashland in the year 2029.

At the 2004-2005 Council Goal Setting, Mayor, Councilors and senior staff divided into four groups to review the seven vision statements. The group focused on three points: What is common among these vision statements? What is missing from the statements? What is Council's role in the implementation of a vision and what is staff's role in the implementation of a vision?

The following themes resonated throughout the vision statements and were identified by each group:

  • Protection of the environment and enhanced natural areas including open space and riparian
  • Alternative modes of transportation
  • Strong civic pride and respect for local government
  • A diverse and sustainable economy with an emphasis on clean industry and technology arenas
  • An aesthetically pleasing community
  • Thriving schools
  • Fiscally sound local government
  • Successful conservation efforts
  • Affordable and accessible housing

The groups identified the following themes that were missing from the vision statements:

  • The relationship of Ashland to the rest of the valley
  • Issues related to economic growth and population growth (what is acceptable growth?).
  • Regional partnerships
  • Public Involvement
  • How will elected officials make decisions?

The council's role in implementing the vision is:

  • Formulate and communicate policy
  • Represent Ashland and actively participate in regional, state and federal problem solving on issues that relate to Ashland and the valley
  • Establish priorities
  • Be fiscally responsible and be responsive to citizens
  • Work in partnership with staff
  • Be prepared to modify and re-shape the visions as things change

The staff's role in implementing the vision is:

  • Provide alternatives to Council to accomplish the vision
  • Recommend priorities and timelines
  • Maintain infrastructure and high standards of customer service
  • Report regularly to council
  • Advise Council in technical fields

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