City of Ashland, Oregon / City Recorder / City Council Information / Packet Archives / Year 2004 / 02/17 / Draft Goal Setting / Draft Goals
Draft Goals
2004-2005
Goals of the City of Ashland
D R A F T - 2/17/04 SHOWING CHANGES
COMMUNITY VALUES STATEMENT
The citizens of Ashland value a City government that helps create an environment
within which they are able to live happy and productive lives. This includes
a healthy and sustainable environment; an opportunity to acquire the basic
necessities of life; a sound infrastructure that meets our common needs for
transportation, energy, information and communications, health care, water
and waste management; and a variety of social, recreational, business and
cultural opportunities.
The citizens want their government to respect our diverse people, natural
environment, and rich heritage and culture; and to promote citizen involvement,
initiative, innovation and a strong sense of community.
ELEMENTS
I. Citizen participation and involvement - The City recognizes the
value of citizen involvement and the wealth of information and resources
that the citizens of Ashland possess. The City is committed to a high level
of communication with the public.
II. Environmental Resources - Ashland seeks to retain its natural
beauty as it continues to grow and further develop. The City seeks to strike
a balance between urbanization and the natural environment by providing
protection for soils, small creeks & wetlands, urban forest, clean air
and peace & quiet.
III. Housing - The City has a responsibility to ensure that proper
amounts of land are set aside to accommodate the various housing needs in
the City, and that its land development ordinances are broad enough to allow
for variation in housing type, cost and density.
IV. Economic Strategy - The City encourages a variety of economic
activities in the City, while continuing to reaffirm the economic goals of
Ashland citizens and existing businesses. Economic development in Ashland
should serve the purpose of maintaining and improving the local quality of
life.
V. Public Services - The City will provide a full range of public
services that meet the needs of existing and future citizens. The City Council
values and supports city staff and the work they do on behalf of the community.
The City strives to create a productive work environment for city employees.
VI. Transportation and Transit - To retain Ashland's small-town character
while it grows, the City must proactively plan for a transportation system
that is integrated into the community and enhances the livability, character
and natural environment.
VII. Energy, Air and Water Resources - Ashland seeks to be a regional
leader in the areas of energy, air and water conservation. The City seeks
to continue this leadership role in further development of goals, policies
and programs that encourage citizens to conserve natural resources. The City
also desires to continue to provide electrical service to consumers at as
low a cost as possible.
VIII. Parks, Open Space and Aesthetics - Ashland's character is intimately
linked to its aesthetic resources, including its vistas, trees, parks, open
space lands, and public art. The City seeks to develop programs that preserve
important open space and parkland, while accommodating continuing urbanization.
IX. Urbanization - The City seeks to ensure an orderly transition
of land from rural to urban uses.
X. Historical Sites and Structures - Ashland seeks to preserve its
rich history through the preservation of its historical buildings and places.
XI. Regional Strategies - Ashland seeks to develop unique partnerships
with governments, non-profits and the private sector to ensure that regional
issues of importance to the City and the region are addressed in a collaborative
and effective way.
XII. Financial Management - The City will be an accountable and effective
steward of the public trust and public resources. The City will provide equitable
and efficient services to the public through the efficient use of assets
and resources.
XIII. Social and Human Services - To ensure that all people in Ashland
live in a safe, strong, and caring community, the City seeks to enhance the
quality of life and promote self-reliance, growth and development of people.
To these ends, the City will strive to provide resources and services to
meet basic human needs.
2004 - 2005 GOALS
1. Continue to help commissions and committees become more effective through
resources and training opportunities; develop training program for commission
volunteers in meeting management, goal setting, group dynamics, and ethics.
2. Adopt a process to meet LCDC Goal 1 Participation goal requirement.
3. Complete Charter review and update process.
4. Develop Riparian Ordinance.
5. Pursue water quality and temperature improvements through an active storm
water management program including bioswales, storm-ceptors, maintenance
programs, tree planting, link to the riparian zones, erosion control programs
and "creek clean-ups."
6. Develop Urban Forestry Plan.
Pursue ways to speed up forest fuels reduction work in the watershed
(municipal and federal).
Improve the overall management of the Ashland Watershed by working
with the Forest Service and continue efforts to reduce the wildfire threat
in the watershed.
Implement the Ashland Forest Lands restoration plan for watershed
improvement by a) completing Phase II; and, b) developing Phase III work
plan for restoration work on Winburn Parcel.
7. Establish a stronger, formalized role for the City in the stewardship
of entire Ashland Watershed.
8. Derive a specific list of '04 action items from the Housing Action Plan
and Needs Analysis with reasonable, measurable marks of progress.
Consider the land use changes listed in the Housing Action Plan (council
to approve action steps)
Amend ordinance to stop allowing single-family residential development
in mixed-family residential zoning districts.
Provide in-kind support to ACLT as attainable housing for Ashland.
9. Design implementation of local Economic Development program, based on
current Comprehensive Plan, Policy 3.
10. Continue master planning of large undeveloped properties.
11. Develop planning framework for future development of North Normal area.
12. Evaluate and create plan for remodel of Council Chamber (meet various
concerns: seating, sound, design, web access).
13. Enhance revenue and services from AFN to strengthen its viability.
14. Complete pre-design plan for future extension of TAP water line, including
priority for conservation.
15. Enhance water supply and conservation by developing a citywide focus
"the right water for the right use." Explore and potentially develop a three-year
plan to improve and extend our current TID system; develop a TAP timeline
and design; negotiate for other water supply options; support effluent reuse
option for the WWTP effluent.
16. Develop a five-year plan to identify, fund and fully integrate all
information technology functions within the organization, including upgrades
to LaserFiche, GIS, utility billing software, web interface modules and more.
Invest in and utilize the most appropriate software to maintain, improve,
and enhance internal work performance thereby providing the best possible
service to Ashland citizens.
17. Complete a communications coverage study for fire department radio
communications.
Conduct a radio wave strength and coverage study.
Determine need for additional radio repeater/receiver sites.
Identify and purchase necessary radio communications equipment.
18. Establish a Public Safety Advisory Committee to provide public input
on police and fire issues (with Council approved guidelines).
19. Develop strategy to educate residents about City's emergency procedures
in the event of wildfire (Fire, Police and Public Works Departments: evacuate,
relocate, shelter, communications with the public).
20. Improve safety of existing at grade RR crossings and develop a plan to
improve the Hersey St./N. Laurel St. crossing.
21. Improve pedestrian and traffic safety based on the 3-Es - Education,
Enforcement and Engineering at Wimer Street and North Main.
22. Measurably improve traffic safety in neighborhoods (Pedestrians, auto,
bicycle, sidewalks, school zones, speed limits, crosswalk safety).
23. Continue and to expand RVTD free busing program.
24. Evaluate TTPC Plan and develop action plan for items adopted.
25. Identify and acquire land for transit station.
26. Map water capacity and its sources in the watershed and enhance protection
of it. In partnership, implement an enhanced monitoring program (begin
monitoring).
27. Improve public trail system by developing a comprehensive trails master
plan, which addresses minimizing public/private conflicts. Plan should include
the Bear Creek Greenway (Dog Park to Mountain Ave. Park). (Plan should discuss
range of tools to obtain access and ways to estimate construction costs and
costs to obtain easements.)
28. Adopt Dark Sky Ordinance that reduces light pollution throughout the
City on public and private property.
29. Continue to provide information to the community and foster discussion
on growth and planning issues, with an emphasis on historic preservation,
annexation requirements, State land use law, infill policy and impacts related
to density, rate of growth, development standards, and processes.
30. Develop performance measures program for all city departments.
31. Review and adjust target fund balances to respond to current operations.
32. Review and consider strategies in the health and human services plan.
33. Identify and implement no-cost and low-cost strategies within the Health
and Human Services Plan in partnership with service providers that aid in
the delivery of services to people most in need.
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