City of Ashland, Oregon / City Recorder / City Council Information / Packet Archives / Year 2004 / 02/03 / Hargadine Parking
Hargadine Parking
MEMORANDUM
DATE: January 29, 2004
TO: Mayor and Council
FROM: Lee Tuneberg, Finance Director
RE: Hargadine Parking Facility Revenues
- 2003 Update
This is a summary table for the revenue recorded in calendar year 2003 with
a comparison to 2002. During 2003 the structure generated $71,881 or about
17.3% more than the $61,300 earned in 2002. Current earnings were approximately
$5,990 per month whereas 2002 had a monthly average of $4,656. April was
the only month in 2003 that posted less ($150) than the prior year. There
continues to be a significant drop in the "bell" distribution in November
attributable to the end in Oregon Shakespeare Festival's season early that
month and three days of no enforcement in the Plaza due to holidays resulting
in extended, free on street parking.
The structure began parking service in March of 2001 and has demonstrated
a growth in actual use each year. Use follows the tourist season and the
remainder of FY 2003-04 is expected to be consistent with the prior year.
Debt service for the structure is approximately $67,600, which is due in
December of each year. OSF is obligated to contribute approximately $29,000
each November to the city leaving a total debt service obligation of about
$38,600 to be generated by the parking fees. It is estimated that the structure
will need to generate around $48,000 or $4,000 on average per month to break
even when taking into account debt service and O&M costs. Staff estimates
annual revenue of $65,000 - $75,000 with our current pricing structure and
continued level of use.
Parking is still very reasonable at $1.00 during the day (until 6:00 PM)
and $3.00 in the evenings. At certain times of the busier days most spaces
are filled with customers preferring the lower, covered levels. With an average
ticket sale of $2.00, the City is experiencing approximately 329 cars being
parked in the 145-space structure on our busiest day in the height of the
tourist season (August). The city continues to sell monthly passes for daytime
use of the structure for $20 per month with a range of 12 - 20 customers
participating.
Attachment:
Hargadine Parking
Revenue Chart
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