In October 2014, the City of Ashland conducted a citizen survey using the National Citizen Survey developed by the National Research Center, Inc. and ICMA (International City Manager Association).
1,200 randomly selected Ashland households received the survey. A total of 458 completed surveys were received resulting in a margin of error plus or minus 5%. This means if 60% of survey respondents report that a particular service is “excellent” or “good”, somewhere between 55-65% of all residents are likely to feel that same way.
The statistically valid survey provides residents' opinions about Ashland characteristics and services provided by City government.
In addition to the base survey, Ashland requested the results be compared to demographic subgroups, and compared to the national database of survey results of other jurisdictions. The results were also compared to a subset database of university communities with populations between 10,000 and 40,000.
An open ended question was included and the survey was available on-line to the general public after the selected households had returned the completed surveys.
Refer to the report below to learn Ashland residents opinions about the characteristics and services provided by local government.