The City of Ashland now uses Nixle as our "reverse 911", or community emergency notification system. All listed landline telephone numbers are already included in the Nixle alerting system for emergency alerts (not less important advisories or community notifications). If you want to get alerts by cell phone and/or email you have to register in the Nixle system. It's easy, confidential, and critical to your safety and well-being to stay informed. Users in the County's Citizen Alert system still need to register in Nixle.