In January 2011, the City of Ashland conducted a citizen survey using the National Citizen Survey developed by the National Research Center, Inc. and ICMA (International City Manager Association).
1,200 randomly selected Ashland households received the survey. A total of 475 completed surveys were received resulting in a margin of error plus or minus 5%. This means if 60% of survey respondents report that a particular service is “excellent” or “good”, somewhere between 55-65% of all residents are likely to feel that same way.
The statistically valid survey provides residents' opinions about Ashland characteristics and services provided by City government.
In addition to the base survey, Ashland requested the results be compared to demographic subgroups, and compared to the national database of survey results of other jurisdictions. The results were also compared to a subset database of university communities with populations between 10,000 and 40,000.
An open ended question was included and the survey was available on-line to the general public after the selected households had returned the completed surveys.
Use the files below to learn Ashland residents opinions about the characteristics and services provided by local government.
|4 12 11 BENCHMARK REPORT ASHLAND FINAL 2011.PDF(245.3KB)
This report helps the City understand how Ashland community characteristics and City services rate when compared to the National database or other jurisdictions and when compared to other university communities. This report details the rankings and lists the communities used in the comparison.
|4 4 11 ASHLAND-REPORT OF RESULTS FINAL-2011.PDF(746.5KB)
This is the primary report wich includes the results, information about the survey, the methodology and survey materials.
|4 4 11 DEMOGRAPHIC SUBGOUP COMPARISONS.PDF(297.8KB)
This reports helps the City identify trends in the population subgroups. For example, people who have lived in Ashland more than 20 years appear to rate the community characteristics and services lower than people who have lived here for a shorter period.
|4 4 11 OPEN END REPORT-ASHLAND FINAL 2011.PDF(169.3KB)
The City chose to include one open-ended question asking respondents “Is there anything else you would like to tell the Mayor and Council?” This report includes verbatim all the answers received and organizes the responses into categories.
|4 4 11 SUPPLEMENTAL WEB RESULTS.PDF(271.1KB)
The City chose to make the survey available to the general public on the City’s website after the completed surveys were returned from the randomly selected Ashland households. The survey was available on-line during early March and 79 surveys were completed and submitted. This report details those responses.