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City of Ashland, Oregon / City Recorder / City Council Information / Packet Archives / Year 2003 / 05/06 / BEF

BEF

Council Communication
Title: Approval to execute a Affiliated Marketing Agreement with the Bonneville Environmental Foundation (BEF) for purchase of Green Tags from BEF.
Dept: Electric & Telecommunication
Date: May 6, 2003
Submitted By: Dick Wanderscheid
Approved By:
...........................
Gino Grimaldi, City Administrator

Synopsis: The Ashland Conservation Commission has been working on ways to allow Ashland citizens and businesses to individually purchase green power. They researched various options and decided that the proposed Affililated Marketing Agreement with the Bonneville Environmental Foundation (BEF) was the best course of action. At their March 23 meeting, they recommended unanimously the City Council authorize entering into the agreement with BEF.

This agreement requires us to market BEF "Green Tags" that can be purchased by Ashland residents directly from BEF. These green tags represent actual green power purchased by BEF on behalf of the green tag purchaser.

BEF will provide an upfront payment to the City of $2,500.00 that will used to invest in Green Power generation in the City. BEF will then subtract $1.00/Green Tag purchased against the $2,500 payment.

The proposed agreement would run for 3 years and could be renewed in the future if desired.

Recommendation: Council authorizes by motion execution of this agreement with BEF.
Fiscal Impact: Since we can use the City's existing publications and electric media to market this relationship, there will be little if any direct costs as a result of this agreement.
Background: The City of Ashland purchases 1 aMW of Environmentally Preferred Power from the Bonneville Environmental Foundation. This represents about 5% of the total power used in Ashland and adds about $91,000/ year to our wholesale power costs. Because these costs are added to operational costs of the Electric Utility, all of the citizens and businesses of Ashland pay for this power as a part of their electric rates. The City's Conservation Commission has been working on ways to allow individual Ashland citizens and business to purchase more green power on a voluntary basis. After exploring a number of options, they recommended unanimously at their March 23 meeting, the Ashland City Council enter into an Affiliated Marketing Agreement with the Bonneville Environmental Foundation (BEF) to market BEF Green Tags to Ashland citizens and businesses. Under this agreement the city would direct our customers to BEF for the direct purchase of these Green Tags.

BEF Green Tags (also called renewable energy certificates) are created when renewable energy resources are substituted for traditional generation. They represent the real savings in carbon dioxide and other pollutants that occur when green power replaces burning fossil fuel. Since renewable energy is still more expensive than buying traditional power, green tags are purchased in addition to the electricity that is already been used. Buying Green Tags has the same effect as buying green power because both replace fossil fuel generators with clean renewable energy and both have exactly the same environmental benefits. Purchasing BEF green tags supports the production of renewable energy in the Western Region, which includes 15 western states.

BEF has already entered into affiliated co-marketing agreements with Trout Unlimited of California, Havurah Shalam in Portland, OR, Maine Interfaith Power and Light and Oregon Interfaith Power and Light. Each Green Tag sold by BEF costs $20/per year and is equivalent to 1,000kWh's of electricity. The minimum purchase is 2 green tags or $40.00, which represent 2,000kWh's. City of Ashland's customer purchases of Green Tags through BEF will be tracked by BEF and BEF would reimburse the City $1.00/ Tag purchased, to be used for renewable energy projects in Ashland.

Ashland's responsibility under the agreement, would be to communicate to the Ashland Electric customers at least twice per year in the following items:

(1) The co-marketing affiliation between Ashland and BEF

(2) The environmental value of a BEF Green Tag purchase

(3) The benefits to the City of Ashland of such a purchase

(4) The information necessary for a mailed or Web-Based Green Tag purchase from BEF.

The agreement would be for 3 years but could be terminated by either party by providing 90 days written notice.

BEF has further agreed to provide a payment of $2,500.00 to the City upfront to help construct a solar electric project in Ashland, if it is used for educational purchases. The Ashland High School's Wilderness Charter School has already begun raising money for us a solar electric system on their Straw Bale facility on Morse Street. Their funds, the City's Solar Electric Rebate, and the BEF funds will provide $5,000 for a PV system on their building, which can be used to teach Ashland School District students about Solar Energy. The $1/ Green Tag sold to Ashland residents and businesses go toward the $2,500.00 up front payment from BEF for this solar system.

Ashland would be the first utility to execute a marketing agreement with BEF for sale of Green Tags. This solution provides a simple and inexpensive way for us to allow customers to invest in green power without the administrative effort that would be required if the City collected this money. This solution allows the City to further our goals of using more green resources without requiring a whole new set of administrative and logistic tasks on City Staff.



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