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Ashland Parks and Recreation Adopts New Logo

Who says traditions can’t evolve?  After 30 years, Ashland Parks and Recreation has bid farewell to their swan logo and adopted a new one. The freshened look is classic, timeless and far from trendy. The new logo represents Parks and Recreation and the many amenities and opportunities they provide, from physical health to mental well-being. The new logo was approved by the Ashland Parks and Recreation Commission at their regular meeting on Monday, July 28, 2014.
The fresh logo, developed and produced in-house, is reminiscent of the Oak Knoll Golf Course logo, created by Parks staff in 2012. Both logos are encircled by a swish, representing movement, and both feature earthy colors and a tree bough in the center. “It is exciting to see a new logo come to life, and one that is more representative of Parks and Recreation,” stated Bruce Dickens, Parks Superintendent and co-creative director behind both logos, in partnership with Promotions Coordinator Dorinda Cottle.
Ashland Parks and Recreation adopted swans into their logo in 1983. The birds were a common sight in Lithia Park for decades after a group of four mute swans were donated to the City in the early 1920s. The rectangular logo showed three overlapping swan silhouettes, one black, one green and one blue. The last of the actual swans moved to Mountain View Retirement Residence in the early 2000s.
The new Ashland Parks and Recreation logo can be viewed online at and will be featured in the 2014 Autumn Recreation Guide, slated for delivery to all Ashland and Talent households in mid-August. For more information about Ashland Parks and Recreation visit, call 541.488.5340 or stop by 340 S Pioneer St in upper Lithia Park, off Granite St.
“We’ll see you in the Park!”

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